Our Story

By Moms, For Moms

Lila Rose has spent her life advocating for the rights of mothers and babies. She founded Caeli based on a simple observation: modern mothers are overwhelmed and lonely. We find ourselves in a world of conflicting advice, algorithm-driven content, and products built for engagement instead of connection, when what we actually need is support. Grounded in real research and timeless wisdom, Caeli exists to be that support: a place to find your lifelong friends. A place where attachment parenting, properly understood, isn't a trend but a foundation, and where every mother can find the guidance, community, and confidence to raise happy, healthy humans for life.